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10/12/2021
Virgil Abloh joins forces with Mercedes-Benz
American fashion designer Virgil Abloh has joined forces with Mercedes-Benz for a second time, 'setting a new benchmark in collaborative creativity and automotive-fashion-design crossovers'. Following the collaboration late last year, Abloh has teamed up with Mercedes-Benz Chief Design Officer, Gorden Wagener, to create an electric show car, as part of the Mercedes Maybach brand, which will be uncovered on December 1. The project coincides with Art Basel Miami Beach, and 'exemplifies the possibility of design that is untethered by existing blueprints, or production specifications'. The Off-White founder said of the collaboration 'The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase we’re embracing these ideals and bringing the Mercedes Maybach heritage into the future, inviting the next generation to join in revering this icon. Together we’re entering a new age of discovery'.
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