American jazz musician Christian Scott has been unveiled as the new face of BMW, starring in the new campaign to promote the German car manufacturer's latest XM model. Scott commented 'Every element of the car looks like an update. This is the kind of energy, that we try to imbue in our creation of musical instruments. And just to be able to see it at that kind of level with what BMW is trying to contribute to the next generation, is beyond inspiring. So, I was honored and very pleased, to be a part of this process'.