Colombian reggaeton artist J Balvin has launched a bilingual wellness app, OYE, which 'provides content ranging from emotional check-ins to goal setting exercises to enable its members to fully reach their potential through creative wellness'. The Jose hitmaker commented 'After the pandemic, global youth - really, everyone - is extremely burnt-out. Anxiety, depression, and feelings of being lost in life are very common now. I myself have experienced them, and I've learned that through meditation, movement, and connection it is possible to feel better and become creative again. OYE is an app that elevates people's wellbeing, allowing them to be present, tap into their emotional and mental superpowers, and follow their light'.