5/22/2019

Heron Preston for Levi's

US fashion designer Heron Preston has teamed up with Levi's, reinterpreting the iconic 501 design with his 'streetwear approach', in celebration of the original blue jean's 146th anniversary this month. Hailey Bieber co-stars in the campaign for the limited edition collection, and Preston commented 'You can see the strength of the 501 jean - how absolutely iconic it is in its design when, after we chopped it up, coloured it, and twisted it, it’s still unmistakably the 501 jean'.

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