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Music for Dementia 2020 ambassador Lauren Laverne has launched a new initiative with the nationwide campaign, curating a series of guides on how to create the 'perfect personalised playlist', highlighting the positive impact music can have on people living with the condition. The BBC Radio 6 presenter made a nine hour playlist with her father before he died last November, and she commented 'I’m so glad I did this when he was still around, it not only provided a deeper connection when we were together, but his favourite music can still reach me and speak to me now. I want this to be available to everyone who has a loved one living with dementia'.
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