7/22/2019

Will Smith for Moncler

Will Smith fronts Moncler's latest campaign, Genius is Born Crazy, 'highlighting the tensions and complexities within the mind of a genius'. The Aladdin star announced the collaboration on Instagram, posting 'When I got the call from @Moncler that they wanted me to be THE FACE of a FASHION campaign I was like... “These jokaz must be CRAZY”. I’ve always dug their gear. So I listened to their ideas. Then I was like... “That might be GENIUS"'.

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