8/2/2021

Charles Jeffrey collaborates with Lord Andrew Lloyd Webber

Charles Jeffrey's brand LOVERBOY has collaborated with Lord Andrew Lloyd Webber and Lady Madeleine Lloyd Webber to redesign the Theatre Royal Drury Lane's 'infamous Red Coat' uniforms, as the British composer and his wife began renovating the London theatre last year. Jeffrey shared news of the collaboration on Instagram, posting 'I see the Red Coats as arbiters of information. They have such rich distinction that when I started thinking about how to reinterpret their classic uniforms, I felt compelled to explore red in art and red in semiotics as key vehicles to drive the manifestation of these designs. Working with Andrew, Madeleine and the whole LW Theatres team to find the Red Coats’ place in today’s interpretation of the theatre has been incredibly inspiring'.

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